Service 03 — Mini-CRM
Most CRMs are built for teams of 40. You have two. I build a CRM for two: a kanban shaped to your process, WhatsApp on every card, and that's it.
Straight answers
A CRM is one place where all your clients live — phone, what you discussed, when to call back. Instead of notes, WhatsApp and Excel that go missing. For a two-person business it isn't Salesforce — it's a kanban with four columns and a direct WhatsApp link on every client. That's it.
Two paths. A HubSpot Free setup with a WhatsApp bridge — from 3,000 ₪, if a standard process genuinely fits you. A custom CRM built for your niche — from 15,000 ₪ plus monthly support. I quote the exact price over chat after a few questions, not as a package. I won't sell you a 1,600 ₪/mo subscription.
Under 500 contacts and an ordinary process — HubSpot Free, I wire it up in a day. Over 2,000 contacts with a process that won't fit a standard form — custom on Next.js. Most small businesses in Israel don't need custom, and I'll tell you that straight rather than sell you extra.
Amendment 13 to Israel's Privacy Protection Law (תיקון 13) requires you to know who touched the data and when. In every CRM I build it's wired in: an audit log with user_id, timestamp and the change payload — ready for a regulator's check, not a separate paid module. The data lives on your server or a VPS you pay for, not with me.
Demo 03
This isn't a screenshot. Drag the cards, switch niches, break it — it all runs in your browser, I record nothing.
Preset for a barbershop. From another niche? Use the switcher on top. Columns, card types, tags — all adapt. For your real business I tune it deeper in 1-2 weeks.
03
For a barbershop
60 clients scattered across WhatsApp chats. You can't remember who booked which date, who's no-showed twice, and who's waiting on a slot you never actually set.
NamePhoneServiceBarberNote
WhatsApp reminder 24 hours before
The client gets a message the day before the slot. Fewer no-shows.
Barber's Google Calendar
Each booking lands in the right barber's calendar. No manual sync.
For a barbershop
60 clients scattered across WhatsApp chats. You can't remember who booked which date, who's no-showed twice, and who's waiting on a slot you never actually set.
NamePhoneServiceBarberNote
WhatsApp reminder 24 hours before
The client gets a message the day before the slot. Fewer no-shows.
Barber's Google Calendar
Each booking lands in the right barber's calendar. No manual sync.
Custom or off-the-shelf
Three situations — find yours. The path cards with all the details are right below this block.
A budget over 60k ₪, where a team is needed.
I'll say it straight: a project like that calls for a team, and I'm one person — I'll name it upfront and point you onward.
This is the same fork I walk through with you in the first conversation. I showed it upfront so you reach your path before you even message me.
04
The navigator above already hinted which one is yours. All three are full offers — not one main and two lesser ones.
A small number of contacts and a standard process — lead, call, sale. You need to start working fast, not wait for a build.
I pick the system that fits your volume, set the pipeline up for your niche, and wire it to WhatsApp through n8n. This is a setup, not a build — the code isn't mine, the configuration is.
You need your own, but on a tight budget. Gmail, Calendar and Drive are already part of your day.
I build a light CRM on Apps Script, Sheets and Calendar — contacts, statuses, reminders. It all stays in your Google account, with no separate server to maintain.
A specific process that won't fit the shapes of an off-the-shelf system, and a budget that holds a build plus two years of support.
I build a CRM on Next.js and Postgres around your niche's exact process. The demo of this path is already open higher up the page — play with it.
05
A WhatsApp deep-link on every card. One tap — the chat is already open.
Not a "configurable pipeline" — concrete columns shaped to your process.
WhatsApp Cloud API directly, no middlemen like respond.io.
"Call back tomorrow" is a first-class entity, not a side note.
One input searches everywhere — clients, notes, tags.
Green Invoice by default. Required by law for any billing in Israel.
Amendment 13 (תיקון 13) — not a nice-to-have, a legal requirement. Built in by default.
You're on the floor, in the cafe, by the car — on a phone, not a desktop.
06
No lead scoring
You get 50 leads a month — you remember all of them.
No marketing automation (drip)
A WhatsApp broadcast is your email.
No more than 5 custom fields per contact
5 fields fit in your head, 50 don't.
No 8-stage sales pipeline
3 columns on the fridge.
No report builder
You already know who showed up and who didn't.
No 200-item integrations marketplace
n8n + Cloud API do the same for 0 ₪/mo.
07
Default: Postgres in Docker on your machine, or on a VPS you pay for directly. The hosting bill doesn't run through me.
To S3 (Synology Hyper Backup / Backblaze / Cloudflare R2) — on your account. I provide the setup.
Every change to the database is logged with user_id, timestamp and payload. Ready for a regulator's check.
Schema export to SQL. Leave me for another developer or for HubSpot — I hand it all over in a standard format. I don't lock you in.
Hosting is discussed individually — it depends on data volume, SLA and your budget. No uptime promises.
Price
For one barbershop a CRM costs 18k ₪. For a carpentry shop with on-the-fly pricing and a supplier integration — 45k. I can't put one price tag on this page that's honest for both. So — a conversation.
What pushes the price up
Data volume
How many contacts, how many orders a month.
Number of integrations
Green Invoice, POS, WhatsApp Cloud API, bank — each is its own story.
Infra and hosting
Your machine versus a VPS versus managed.
Complexity of the niche logic
Price calculation, scheduling, history by object.
What does NOT affect the price
In Israel, prices for small business are settled in chat. The bot replies instantly, I reply within 4 hours Sun-Thu.
09
I look at your business. For free.
If it's custom — on to step 4. If it's HubSpot — I help with setup for 3-5k ₪ and we part as friends.
I deploy to staging, you check it from your phone.
Interim builds on staging — you see the progress.
Importing your current contacts from Excel or WhatsApp.
After that — by the job, not by subscription.
10
I reply within 4 hours Sun-Thu, 09:00-19:00 IDT.